I got the cookies & cream blizzard today - yum!
Tip of the hat to the team at Dairy Queen for staking their claim in the digital and social media space. A quick analysis of their brand site uncovers the following initiatives in motion:
- Facebook up since May-08
- Their blog blog.dairyqueen.com and Twitter account up since Feb-09
- iPhone App since Apr-09
- There’s also a kids game site called Deeqs.com which launched in Jan-08
Even though DQ still runs TV spots, and likely print ads too, their commitment to connecting with their customers in the digital space comes across loud and clear. They’ve got something to say and they say it in a voice that is authentic and believable. DQ’s voyage into digital and social territory is nicely spoken to by Chief Brand Officer Michael Keller on a podcast here.
As a brand that grew up in the golden age of advertising they’ve taken some nice first steps in the digital arena with these interactive experiences these last few years. I’m excited to see where they take it next and how much it benefits their business.
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