Posts Tagged ‘christopher boynton’
September 4, 2009
This will probably fall on deaf ears, but what the heck.
To supermarket GM’s and Regional Managers who are looking to acquire new customers and retain existing customers: there are two areas where you should not be cutting corners.
1) Freshness of Produce: Past ripe produce shouldn’t be on the shelves, period. The cardinal error in produce handler judgment is leaving it on shelf “just a day” longer than it should be. And, hiding soft spots from view. This may get it in someones cart initially, but will inevitably be discovered at home and you will have a very angry customer.
2) (and this is just ever so slightly less important than fresh food…) Read the rest of this entry ?
Posted in Seriously?, The Real Deal | Tagged acquisition, christopher boynton, retention, supermarket, supermarket marketing | Leave a Comment »
August 31, 2009
If you’re one of the few remaining that hasn’t ventured into the world of social media yet, this post is for you. Here’s a ranked list of the easiest to most time consuming methods of getting involved with social media, based on my experience.
- Facebook/Linked In (create a profile, import your contacts and you are good to go. These sites require very little maintenance going forward other than, perhaps, accepting friend requests. Facebook in particular makes it extremely easy to participate with myriad games, apps and activities that don’t place any effort on actually creating content, which makes it easy. Take it to the next level by adding photos to your FB or asking for recommendations from colleagues on Linked In.)
- Twitter (as a microblogging service, it’s great for those who may have the desire to blog, but are a little gun-shy in their ability to write wordy/frequent blog posts. Read the rest of this entry ?
Posted in Social Media How To | Tagged christopher boynton, how to, social media | Leave a Comment »
August 17, 2009
In yesterday’s NY Times there was fascinating article covering how political parties and interest groups on both sides of the health care debate are turning to TV (and even radio) to deliver their messages, both for and against the proposed US national health care plan, at this critical time in the legislative process. Per the article, the efforts are
“…part of a cascade of advertising swamping the airwaves across the country as the health care fight has become a full-blown national political campaign, replete with battleground states, polling, leafleting, fractious town-hall-style meetings, op-ed articles, talking points and videos.“
One expert cited estimates over $57 million dollars have been spent over the past 6 months (most of which has come in the last 45 days) to run the ads. Read the rest of this entry ?
Posted in The Real Deal | Tagged christopher boynton, Obama, political marketing, TV, US health care | Leave a Comment »
August 8, 2009
I’ve spent the the last week and a half playing around with Google Voice and have a few thoughts to share. I’m not going to run through all the features (though for convenience I have listed all below), just the most important features from the point of view of someone who is constantly starved for time.
Overall: For people who have a hard time staying on top of calls and voicemail from work, mobile and home lines, it provides some very powerful and helpful features. However, it’s not without its drawbacks. Let’s cover the Pro’s first and then move onto Cons, followed by what needs to/should/I would really, really like to come next Read the rest of this entry ?
Posted in Detailed Analysis, iPhone Lovin', The Real Deal | Tagged android, blackberry, christopher boynton, google voice, iphone | Leave a Comment »
July 29, 2009
In a recent Mashable article, I learned of an iPhone app that improves upon the ancient ritual of flashing your lights to warn fellow drivers of nearby speed traps. Trapster is an ingenious little app that, once installed, uses your phone’s GPS signal to track your location and give you a verbal warning when you approach areas that commonly have speed traps.
What’s cool about this app is that it is socially driven, depending on local roadsters to populate it’s database of traps. Read the rest of this entry ?
Posted in Brands, iPhone Lovin', Seriously? | Tagged avoiding speed traps, christopher boynton, iphone, NaBloPoMo09 | Leave a Comment »
July 22, 2009
The advent of smartphones like the iPhone, Storm, Pre and Nokia N97 with full HTML web browsers make this question even trickier to answer. After all, with the ability to view full HTML pages and zoom into specific sections, as needed, you should be able to simplify your development needs. However, in my daily mobile web usage (via my iPhone) I’ve observed that a well designed mobile site is still much easier to navigate than sites with full HTML site pages on a mobile device….even the almighty iPhone. This is an initial consideration.
Some additional factors to consider in making this decision are: Read the rest of this entry ?
Posted in Uncategorized | Tagged Blackberry Storm, christopher boynton, iphone, mobile sites, mobile web, NaBloPoMo09, Nokia N97, Palm Pre, smartphone | Leave a Comment »
July 19, 2009
Shiv Singh, the Razorfish social media guru, posted a provocative piece to his blog “Going Social Now” earlier today titled “Harvard Business School – A Failure?“ which I’d like to call attention to because the implications are so profound for marketers.
Shiv’s post is built around a Businessweek article, written by a former Harvard Business School professor, who states sincere regret for educating a generation of managers and business professionals that are “deeply mistrusted and despised by a majority of people in our society and around the world”. Read the rest of this entry ?
Posted in Uncategorized | Tagged businessweek, christopher boynton, Going Social Now, mistrust, NaBloPoMo09, Razorfish, Shiv Singh | Leave a Comment »
July 18, 2009
The constant barrage of Twitter spam promising tens of thousands of quick and easy followers as a sure fire way to make money online is becoming a little much. Couple of thoughts on this:
First, since when did Twitter become a quick and easy marketing tactic to build a business? If you are using Twitter beyond tracking your movements you know there is nothing really quick or easy about Twitter. Providing value to others in the form of interesting links and thoughts takes effort. So does providing customer service or tactfully constructed promotional content. And I think we all know that once someone agrees to follow you, that you simply have their permission to share your thoughts with them in the future, for as long as THEY decide to hear your thoughts (permission revocable at any time). To me, the idea that a follower = immediate money in the bank is a bit delusional because of this, and my second point. Read the rest of this entry ?
Posted in Social Media How To, The Real Deal | Tagged christopher boynton, farming, followers, hunting, marketing, NaBloPoMo09, social media, twitter | 18 Comments »
July 16, 2009
While I have been on Twitter since Dec 2007, I have only been active on Twitter since March 2009, averaging between 3-4 tweets per day. However, in just the last 2.5 months, my daily tweet average has increased +262%! from 1.3 avg. tweets/day in March & April 2009 to 4.7 avg. tweets/day in May, June & half of July 2009. I believe this rapid increase in activity stems from “finding my twitter voice”.
What exactly does that mean? Well, I think it boils down to having confidence that your tweets are actually of interest/benefit to people. After all, if you simply answer Twitter’s famous question “what are you doing?” you wind up talking about yourself all day long, and unless you are a big celebrity, there’s a very good chance no one will really care. Read the rest of this entry ?
Posted in Social Media How To | Tagged christopher boynton, finding your voice, how to, NaBloPoMo09, social media, tweeting, twiiter, twitter | Leave a Comment »
