…and this video about Inbox Zero proves it
But sometimes I like wack-jobs. Especially those with occasional intriguing or insightful thoughts. This video proves that too – with emphasis on the “occasional” part. Enjoy.
Archive for the ‘Books’ Category
Sesame Street Is great marketing
April 20, 2009My 2.5 year old exposes me to new things on a regular basis. In this case, it’s getting reacquainted with Sesame Street, a show I watched as a kid in the late 70′s and early 80′s. The fact that this show has run for over 30 years says a lot about the quality of content, however, let me elaborate a little bit about why I think Sesame Street is great marketing: Read the rest of this entry ?
People don’t like to be sold, but they love to Buy!
September 12, 2008That may have been the first thing I read from Jeffery Gitomer in his book “The little red book of selling”. It was an incredible insight that hooked me right away because it is right on the money. So the trick is arousing the buying motivation in others and the question is, how?
I read this book several months ago and still remember that answer, which is to show them that you can help them solve their problem(s), because you are the expert in that field. Of course that’s an over simplification of the answer and there are a thousand degrees of subtlety between their problem and buying your product, which means that selling may not always be a quick process. But if you do the things you need to do to become that expert (knowing your industry, knowing your CLIENT’s industry, getting published about your industry, speaking and giving seminars about your industry, helping others learn about your industry for free) eventually you become that expert who can help them solve their problems. After all the work to get to that point, then selling becomes easy.
Jeffery Gitomer’s Little Red Book of Selling. Good book, check it out!
Book follow up: Rich Dad, Poor Dad
September 2, 2008This was a terrific book. A few of the ideas I took away:
- Financial intelligence is something that our educational system does not value – the system produces good worker bees, but not Queens
- The key to financial independence is putting your money to work for you so you don’t always have to work for your money
- Instead of saying “I can’t afford it” we should be thinking “How can I afford it?” and using our brains to come up with solutions
- Pay Yourself First – if you are trying to save $1,000 per month, that is the first bill you should pay. Pay your real bills after you pay yourself. If you are short, which you likely will be, use the resulting pressure to force yourself to come up with new ideas of how to make money.
Overall, I highly recommend this book to anyone that has the desire for financial independence and the guts to take the first step towards learning how to go about obtaining it.
Latest Read
August 25, 2008I’ve bought and started a new book today called Rich Dad, Poor Dad which is turning out to be quite a page turner. From what I read in the first 50 pages, the book appears to be set up in a narrative fashion covering how two 9 year old learned important and life changing financial lessons from one of their dads.
I’ll provide some deeper thoughts on this book in the next few days, just wanted to let everyone know the initial positive feedback.
