Diagnosing “today”
July 19, 2009Shiv Singh, the Razorfish social media guru, posted a provocative piece to his blog “Going Social Now” earlier today titled “Harvard Business School – A Failure?“ which I’d like to call attention to because the implications are so profound for marketers.
Shiv’s post is built around a Businessweek article, written by a former Harvard Business School professor, who states sincere regret for educating a generation of managers and business professionals that are “deeply mistrusted and despised by a majority of people in our society and around the world”.
The source of the mistrust? Managing businesses towards “shareholder value” instead of other values which may be more beneficial to society in terms of creating and sustaining long term growth, wealth and prosperity. Please, if you have a moment
- Read Shiv’s post
- Read the Businessweek article
- Send it around and start discussing the takeaway, which I tend to agree with, anywhere and everywhere you can
It’s not all bad news. There are companies out there that are already leading the way into the next age of prosperity like Amazon, eBay, Apple (and I’d add Google). Check it out and let’s start a discussion.
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